A while back, well before the store's conception, when naming our boat, we wanted to come up with a special name that was representative of family and our personality. After much brain storming, and many different names, we came up with Island Jack! We loved it because you can't go wrong hanging out on an island, and there is a nod to each member of our family. "J" is my husband Jason. "A" is my oldest son Austin. "C" is my younger son Cole. And "K" is for Kelly (that's ME!) We have since sold the boat, but loved the name so much that I designed a store around it. Hopefully we will be water bound soon, but for now come on in and pretend that you can feel the sun and the bay breeze, because you're relaxing on "Island Jack".